Creating Consistent, high quality content is the perfect way to maintain your email readers contented and engaged. However, not everybody is bursting at the seams with fresh content thoughts, much less gets the opportunity to make neatly packed emails to discuss these thoughts.

Now There is a quicker, simpler way to stay in touch and share information with your readers: AWeber's new mobile program, Curate.

What's Curate?

Curate Is your email newsletter program that allows anybody send amazing, curated newsletters.

How Does this function? Simply save any material that you wish to talk about -- videos, articles, links and much more -- into the program. Curate will automatically format your articles into a newsletter which you are able to edit and customize for your readers.

Why should I send curated email newsletters?

Content Curation is not some fleeting business trend. Based on 74 percentage of entrepreneurs, curation is a significant part their content plan, also 85 percentage state they utilize curated articles to set themselves as thought leaders.

Plus it works! For each dollar spent in articles curation (versus content production), small to medium-sized businesses see 5.2 times more volume and 2.2 times more traffic. This means you get a good deal more from articles curation than you enter it.

So not Only does material curation save money and time, it provides you with a go-to source for your viewers. And if you do not have an audience, then curating content is also a Fantastic way to attract and build a subscriber list

That is Just how curated email newsletters allow you to build lasting relationships with your readers.

To Find out more about getting started with curated articles, read this article about articles curation best practices.

Who can Utilize Curate?

Curate Is for everybody. Really! It is an Enjoyable and effortless way to keep in contact with your readers which also happens to induce huge outcomes.

You will Adore Curate if you are:

• Seeking to drive more visitors: Yup, material curation will allow you to more visitors and much more prospects. Ensure people can locate you by connecting back to your own site in each curated newsletter you ship.
• Eager to cultivate your viewers: Advertisers who curate content state it assists them boost their gifts to brand awareness goals and drives more viewer involvement.
• Trying hard to make content (or simply don't have time): Making new content on a constant basis is not simple. Curated email newsletters are a terrific solution for anybody who would like to maintain their readers engaged, even if you're not certain what to write.
• Utilizing AWeber's blog broadcast: In case you are knowledgeable about AWeber's website broadcast, Curate provides you with a brand new way to talk about your articles when you are away from your own desktop computer. Simply save your blog articles to the Curate program, edit them if desired and then hit send.

What do I want to begin using Curate?

1. Download The program. In case you don't have a subscriber list using AWeber, click here to start your 30-day free trial so you can create one. Everyone can store content to Curate, but you will need an AWeber account to ship your curated newsletter.

2. If this Is the first time with email advertising, congrats! Want a cell join form? We've got an program for this also.

3. Set up Here are some ideas for what to write.

4. Pat On the back, since you are going to ship your initial curated newsletter!

How do I produce an awesome-looking curated book?

You are in fortune: Curate does the majority of the job for you. However, there are a number of tricks you can utilize to make on-brand newsletters to your readers.

First, you ought to be aware you could talk about YouTube videos in the YouTube program into Curate too. Considering individuals spend 100 per cent additional time on webpages which contain movie, you may want to add you for your next publication.

Android tricks

Have an Android apparatus? I've got a couple of fun tips for you.

On Android apparatus, it is possible to share text content to Curate from nearly everywhere. To discuss, long press on the text to correct the grips and select text that you would like to discuss into Curate. Then select Curate in the floating menu. You can do it from any program or browser on an Android apparatus.

You can Save a whole photo album from the own Android apparatus into Curate. When you upgrade your record, your updates will be revealed on your Curated email address. Therefore, in the event that you would like to share photo upgrades in a live event, you are able to let your readers to keep checking that connection on your curated email to view new photographs as you include them.

Finally, On Android you may add a part of text into your newsletter. Simply save your rich text for a notice in Google Maintain, then discuss it in to Curate. It is possible to add hyperlinks (such as your Twitter manage or site) by manually copying and pasting them into your own text once you have shared it in to Curate.

You can Use this to make a final part of your newsletter where you could include your contact info and request feedback.

Can there be A desktop edition of Curate?

Perhaps not Yet, but it's likely to curate content in the desktop computer. To do so, use a service which allows you edit text documents across your mobile device and desktop computer -- for instance, Notes on OS X could be synced to a iOS apparatus with iCloud, and you may handle your Google Store notes from your own desktop computer before sharing them for your own Android. Add your articles connection to the shared notice, open the connection in a browser and then discuss into Curate.

I want A few tips for my own curated email newsletter!

And of course Worry, there are a whole lot of various approaches by which you are able to gather and organize your curated content. Listed below are some suggestions to get you started.

Content which relates to a frequent topic: Pick a new subject every week (or however often you anticipate sending) and also curate content which relates to a subject.

Group of invaluable tools: Point your readers to your go-to sites and programs so that they may gain from them also. Or just curate your latest blog posts.

Imagine if nothing was ever tested, nothing was ever improved on & made better. We would still be stuck living in caves and life would be pretty miserable.

OK, that was a pretty extreme instance to start off this post with, but I really think it is a great method to showcase why split testing your sign up form is so necessary.

You could set up your form, then leave it the same way forever. But if you are aiming to boost your email list growth, you are going to want to test variations to make sure your form is as effective as possible in attracting potential subscribers.

The beauty of split testing comes from the fact that do not have to rely on guesswork/gut feeling when making changes to your form. Split testing helps you identify what is working & what isn’t.

Of course, there is no magic button to just split test a form once you have created it. (Well, their kind of is, but there is still a little work on your part to get it going.) So we have put together some steps you will want to take to setup your next split test.

Things you have to consider when testing

There’re a couple guidelines to follow when split testing your sign up form. These are not hard and fast rules, but rather general things to look for & follow when setting up a split test:

• Test one thing at a time& make small changes
• Give your tests enough time to run

With those 2 things in mind, let’s go a bit deeper into what some of the things you may test with your sign up form, and what kind of timeframe you are looking at to run your test so that you could see statistically significant results.

Test one thing at a time

Hopefully, you have a lot of ideas for what you needa test, but in order to get a good idea of what your audiences are most receptive to, you have to take it one step at a time. Otherwise, if you try to test a bunch of changes, you will not know which change made the difference.

Below is an instance of split testing a sign up form button to see if that has any impact on your list development.

Above is our sign up form. For this test, we will make a simple alteration with changing the wording of the button from “Submit” to “Get my first newsletter!”

Another small change, another split test. Let’s take a look at some of the other changes you could make to your form to boost sign ups:

• Headline – Test words like “free” “bonus” if offering an incentive.
• Color/template – Try different colors/designs that stand out from your page, helping to draw attention.
• Image or no image –Try testing a form with &without the image to see which version affects potential subscribers more.
• Fields – Limit the number of fields someone should fill out to become a subscriber. Asking for name, email & phone number? Try a test comparing that with a form that only asks for the email.

Below is a great instance of a split test from ConversionXL, testing sign up button color.

The winner? The red button increased conversions by 34%.

Another good test, this one from Hotjar, pits a form with fewer fields against one with more.

Give your tests enough time to run

Now that you have your split test all set up, how long could you wait before seeing what the results are? How long before you could get a good idea as to how effective our form test it?

Neil Patel, the cofounder of Crazy Egg, Hello Bar &KISSmetrics, recommends giving any split test at least 2 weeks & 100 subscribers before checking out the stats to determine a winner. This is because you need have statistical significance behind the test results. Run the test for too short of a time, and you will not have a clear picture of which variation is the winner because not enough traffic has been exposed to the test.

In addition to a 2 week testing period, take into account different variables that could pop up, such as holidays, when your audiences may not be as engaged with your site. Not that you should not test during the holiday season, but take that into account so you could extend the testing period as needed.

This post is the 7th installment of our new series, The Ultimate Guide to Email Marketing – an 8-week series that covers the fundamentals of email marketing. Last week we covered the best time to send your emails. Now we are diving into email automation!

If someone is interacting with your contents, you know that you have a hot prospect on your hands. And when you have got a hot prospect, the last thing you want is for this to cool down.

That is why automated email campaigns can be so beneficial to your business. In fact, you may have already seen how creating campaigns could help ensure that you’re not missing out on key opportunities while you are busy doing other things.

For some, automated emails are the core of their business.

Email automation is the lifeblood to our businesses. - @Jtrondeau

Whether you are new to email automation or you have already implemented it, let’s dive into a few more ways you could rev up your campaigns to maximize the ROI on email marketing.

Here are 4 customer segments you should consider targeting for automated plans.

• 7 Figure Cycle Review - Aidan Booth & Steve Clayton

1. The newbie

This might sound obvious, but new customers probably do not know who you are. And as we all know, today’s buyer is about engagement. The more people know about you, the more invested they will become in your brand.

So tell them.

Here is how: When new subscribers sign up for your email list, go ahead & start sending them your regular content… but, add them to a welcome series.

In your welcome series, spell out who you are & what you’re all about. Let your passion for your subject shine through & you’ll go a long way toward building connections with customers. Check out this welcome follow up from the survey platform, Typeform.

Typeform welcomes new customers and shares ready-to-go templates to simplify getting started. I love how they encouraged social sharing in the P.S. section.

2. The vanisher

How many people have signed up for an email course that they never bothered to take? Well sure, it is fine when you do it, but it is annoying as all get-out when one of your prospects does it.

An unengaged user means emails are going unopened. That not only means that you are losing this person’s attention, but it could affect your deliverability.

Here is what to do: Check your stats to find the people who have not opened your emails.

Set up a campaign to contact them with a reminder email in a month. You could give them a gentle nudge about the course they signed up for & give them an opportunity to restart.

Maybe they were just too busy the first time around. Circling back could give you a better idea of what went wrong. Users who’re truly interested in your content will be happy.

Tip: We suggest that you mention what you are going to talk about in your subject line. But Nathan Latka of Heyo once told us in a webinar that he goes for a really short subject line that provokes curiosity. In the right context, something like “Hey …” can be surprisingly effective. The casual & familiar tone coupled with the slight recognition of your email address perhaps enough to prompt an open.

3. The finisher

Did someone finish a course?Now take that campaign & link it up with another one that promotes your next course.

Since that customer is familiar with your brand, they perhapsmore likely to sign up for your other offerings.

Linking campaigns can come in handy if you want to do things such as nurture prospects into loyal customers. If you host a contest to raise awareness of your brand & supercharge your list growth, you will then need to tell them more about yourself. After welcome series, try leading them into an educational series about your business & product offerings.

4. The attendee

Has someone come to one of your events? That means he or she probably got a ton of the emails from you beforehand about where to park, where to sign in & special promotions.

However, do not let this be the last time they hear from you. Before the event is over, encourage attendees to subscribe to the email list.

Use a mobile sign up form app so people can subscribe to your list on the spot. This way, you could set up an automated campaign with materials from the event, such as presentation decks/websites of different speakers, stay connected with them in the future.

Last summer, when our team attended Podcast Movement, we held a giveaway & captured email addresses using the Atom App directly. After someone signed up, they received an automated email with contextual content about the contest & conference.

This plan not only encouraged further interaction with our team, it helped establish a longer-lasting relationship for attendees who otherwise might have forgotten about us.

Using automated campaigns to keep your brand top-of-mind help lead to future purchases.

There are hundreds of tactics out there that will help you grow your list. These tactics typically promote adding many subscribers, but very few of them concentrate how to add the right subscribers. If you want to attract subscribers that will convert to paying customers & raving advocates, you should be where your target audience is.

For many, that audiences might be on LinkedIn – the world’s largest professional network.

Learn how you can use LinkedIn’s advertising platform with Zapier & AWeber to grow your list & create a remarkable opt-in experience for new subscribers.

Easier lead generation for everyone

Using LinkedIn’s advertising platform, you could dial in the targeting to help your incentive/offer reach the right people at the right time and grow your email list. And with LinkedIn Lead Gen Forms, your prospects’ information is pre-filled using the profile data. This means you will get more accurate information and less abandoned forms.

Using Zapier, you can automatically send new lead information from LinkedIn Lead Gen Ads to your AWeber account.

In short, over 500.000.000 registered LinkedIn users can be one click away from joining your AWeber email list!

To learn more about how to get started with LinkedIn ads, I suggested checking out Zapier’s step-by-step guide.

Same flow, less friction

Not sure how this might fit into your current plan? Here are a few content starter ideas to help you get started. In many cases, you could use LinkedIn Lead Gen Forms similarly to how you currently run LinkedIn ads/ads on other platforms. By pre-filling lead form information, you will simply be decreasing the user’s friction to sign up.

Not sure where to start? Here’re four ideas for how you can practically use LinkedIn ads to develop your list:

1. Invite LinkedIn users to join an educational webinar or demo

One of the best ways to promote the value of your product/service is to invite users to learn or experience that product/service firsthand.

A simple ad promoting a webinar/demo at a designated time/place can attract attendees. You may be doing this now by directing ad traffic to a landing page/your webinar signup page.

With LinkedIn Lead Gen Forms, however, you could collect the registration right in LinkedIn. Using Zapier, you could send that information, along with relevant tags, to AWeber. Using multi-step zaps, you can even send the information to AWeber & a compatible webinar hosting platform as well, like GoTo Webinar.

2. Offer a guide, checklist/eBook to LinkedIn users

Creating an attractive incentive or lead magnet (such as a PDF guide/checklist) is a great way to develop your list. Use a LinkedIn ad to offer it to your audiences with a one-click path to receive it. Looking for inspiration? Check out this guide on creating the perfect incentive.

Using Zapier, you could send your new leads to AWeber with a corresponding tag. Use this tag to trigger an automated email plan from AWeber that delivers the incentive. Add an additional autoresponder email to nurture the relationship with your new subscriber, support additional value and offer additional products & services.

3. Create & deliver an automated email course

At AWeber, we have found great success educating prospects with email courses. We use a sequence of automated the emails configured to be sent over a set period of time to deliver content.

You could create a simple email course with AWeber in minutes using Campaigns, market the course on LinkedIn using LinkedIn Lead Gen Forms. When a prospect opts-in to your course, you could automatically send their information to AWeber using Zapier & immediately deliver the first email lesson.

4. Encourage LinkedIn users to set up a consultation

Are you a coach/consultant? Invite a prospective customer to sign up for a free consultation.

You could do this by implementing a simple LinkedIn Lead Gen Form ad inviting customers to book some time. When a subscriber is added to your list via Zapier, a link to schedule the actual 10 – 15-minute call with a free tool called Calendly.

Using Calendly, you could automate your scheduling, minimize the time spent emailing back & forth with prospects & ensure that your consultation is limited to a short amount of time.